PROJECT: BEN SHERMAN ‘MODERN CLASSICS’
- ROLE: Multi-product menswear design and CAD-design (tech packs)
Established in 1963, and synonymous with British youth culture, Ben Sherman brand has been a fixture across generations of style movements. It remains a uniquely classic British brand with a loyal following across five continents and a smartness that’s ageless.
“Modern Classics” is a collection of ‘upgraded’ Ben Sherman classics. The range consists of premium menswear essentials that transcend the movement of time, taking on a timeless quality that grants them a ‘must-have’ status.
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