C&A ‘WESTBURY PREMIUM’
- ROLE: Multi-product menswear design and branding
“Westbury Premium” is an upgraded take on “Westbury”, one of Germany’s most loved clothing brands. The Premium range targets a younger and more fashion-forward customer, who cares less about bargains, and more about great value for money. I’ve worked on this multi product range as a sole designer for a year and a half, taking it from an idea to the most successful menswear brand at C&A. Ever since then, Westbury Premium going from strength to strength. I’m really pleased with the way it’s turned out.
The brand was introduced into C&A stores as a unique “boutique” concept within its stores. The aim was to offer a small range of well made luxurious garments at an affordable price. Attention to detail was priority number 1, so the clothes themselves are simple to make the small details stand out.